MOVE, or Men Opposed to Violence Against Women Everywhere, is an organization of men that committed itself to actively eradicate violence against women. The first MOVE National Assembly was held early in 2009 and participated in by officers from the local chapters of Quezon, Aklan, Sultan Kudarat, Davao City, Tawi-Tawi, Southern Leyte, Northern Samar and members from different national line agencies which have established MOVE groups as well. But MOVE needed the public, especially other men, to become more aware of their cause. So we helped them by coming up with a print campaign inspired by the outmoded and sexist jokes about women.
Client: MOVE (Men Opposed to Violence Against Women Everywhere)
Agency: TBWA-Santiago Mangada Puno
Creative Team: Jake Tesoro, Ali Silao and Cj de Silva