Through the years, Bench has grown as a small retail brand to a lifestyle megabrand. Last 2012, Bench celebrated its 25th year by transforming itself from a brand of outfits into a movie outfit. Bench produced web films starring their very own celebrity endorsers, in different genres. The films had a special premiere but of course, they wanted the films to be accessible to their market at any time. So we designed the Benchingko website.
Visit the website here.
Agency: TBWA-Santiago Mangada Puno
Creative Team: Marci Reyes, Joey David-Tiempo, Cj de Silva, Abi Capa and Paolo Salcedo
Digital Production Team: Dwight Santos, Mark Baul and Antonio Quitoriano