As more and more Filipinos are becoming online, especially homemakers, Champion wanted to reach out to them through digital. Champion is a Filipino detergent brand that has become a market leader in its category. So we designed the Champion product website. The design is inspired by Champion’s Tapat policy – the belief that honesty, transparency and an eye for quality make a company successful.

Visit the website here.


Client: Champion
Agency: TBWA-Santiago Mangada Puno
Creative Team: Joey David-Tiempo, Cj de Silva and Paolo Salcedo
Digital Production Team: Dwight Santos, Mark Baul, Dianne Madamba and Antonio Quitoriano