In 2010, Haagen Dazs Philippines launched its take-home fondue set, making the decadent dessert more accessible. The challenge was to promote the convenience of the new product without taking away Haagen Dazs’ core brand identity – indulgence. So we created stylish web films that showed different archetypes of women and how they uniquely enjoy the Haagen Dazs fondue experience: The Dreamer, The Temptress and The Boheme.


Client: Haagen Dazs
Agency: TBWA-Santiago Mangada Puno
Creative Team: Manuel Villafania, Cj de Silva and Lady San Pedro
Producer: RJ Galang
Production Team: Burn Water Studios