There’s a surge in the competition for anti-pain medication, especially with the growing popularity of cheaper generic options. To stand out, Dolfenal disrupted the usual functional and clinical approach to relieving pain. Instead, they hit the market right where it feels the most – the emotion of pain.
Agency: TBWA-Santiago Mangada Puno
Creative Team: Bryan Siy, Cj de Silva and Chris Costello
Producers: Sunny Lucero, Cheese Bagnes and RJ Galang
Director: Erik Matti