Feminine itch is a common discomfort for a lot of women. But a graver discomfort for them is to actually admit it and medicate it. Most of women would just ignore in the hope that it will go away, without actually probing why and how they experience it in the first place. Daktacort, an OTC anti-feminine itch cream brand, wanted to educated women about Feminine itch, its causes and introduce itself as the clinically proven solution. So we created a print ad that would sensitively take women through Feminine itch without sounding too clinical or vulgar.

Client: Janssen Dakatacort
Agency: TBWA-Santiago Mangada Puno
Creative Team: Joey David Tiempo, Cj de Silva and George Angsanto