When you were young, he taught you everything with patience and love. Now that you’re older and wiser, ikaw naman ang magturo sa mahal mo sa buhay.

This is a film our agency produced for Smart, for the holidays. It started out as an online film, but MVP’s nephew showed it to him personally. MVP loved it, tweeted it and even gave it a TV spot in TV5.


Client: Smart Telecommunications
Agency: TBWA-Santiago Mangada Puno
Executive Creative Director: Melvin Mangada
Creative Director: Joey David-Tiempo
Associate Creative Director: Cj de Silva-Ong
Associate Creative Director: Ryan Rubillar
Art Director: Mariel Empit
Director: Henry Frejas
Producers: Sunny Lucero and Cheese Bagnes