Oishi Marty’s launched an online search for The Marty’s, a rock band composed of students from different colleges. To invite students to send their audition videos, we asked celebrities on Twitter to make some noise. Celebrities receive gifts all the time. So we gave them something that will rock their socks off. We designed destructible musical instruments that require smashing to yield Marty’s snacks and information about Oishi’s online search.

Client: Oishi Marty’s
Agency: TBWA-Santiago Mangada Puno
Creative Team: Joey David-Tiempo,
Cj de Silva, Abi Capa and Pauline Ty
Production Team: Dennis Carlos and Romar Quiros