Del Monte Fit ‘N Right is a the first juice drink to introduce the natural fat burning ingredient L-Carnitine, making losing weight a little more easier. But the challenge was to communicate that people would still need to eat right and work out for Fit ‘N Right to be completely effective. So we created a Facebook game that would completely demonstrate how people should maintain their ideal bodies.
Client: Del Monte Fit ‘N Right
Agency: TBWA-Santiago Mangada Puno
Creative Team: Marci Reyes, Cj de Silva and Paolo Salcedo
Digital Production Team: Mark Baul, Antonio Quitoriano and Ruben Maquiera