In the Philippines, it’s almost impossible to eat KFC chicken without its trademark gravy. Filipinos love it so much that the fast food chain offered unlimited gravy. In KFC stores, gravy is poured from a pitcher not just on chicken, but also on mashed potato, fries, even on rice. This poster illustrates what customers love about KFC: unlimited gravy that keeps on pouring.

Client: Wholesome Foods
Agency: TBWA-Santiago Mangada Puno
Executive Creative Director: Melvin Mangada
Creative Directors: Joey David-Tiempo and Manuel Villafania
Art Director and Illustrator: Cj de Silva-Ong
Producer: Dennis Carlos and Abigail Ramos
Final Artist: Romar Quiroz

Accounts: Portia Catuira, Noelle Segundo, Henson Wongaiham