Be The Leading Man

Bench, the Philippines’ leading retail brand, brought back the dashing, dapper, and classic style of Filipino matinee idols and made the old new again for the young generation.

We chose unforgettable leading men from the golden age of Philippine cinema, namely “The Great Profile” Leopoldo Salcedo, “King of the Dance Floor” Nestor de Villa, and “King of Philippine Movies” Fernando Poe Jr. With permission from their families, we recreated their classic style with the leading men of today. To give their pomade-slicked looks a proper homage, research was done to make sure the clothing, photography, and pomade method of styling hair was faithful to the way it was back then.

We then created YouTube hairdo tutorials inspired by old movie productions–giving audiences a trip back in time with vintage-style treatment and sound.